About the
Female Advisory Board
The UK’s First and Most Rigorous
All-Female Peer Advisory Organisation
The Female Advisory Board (FAB) was built on a single conviction: that the most powerful accelerant for a female-led business is a room full of equally ambitious, non-competing peers, led by an expert Chair, structured around a rigorous agenda and focused entirely on commercial outcomes.
FAB exists to give female Founders, CEOs & MDs the kind of honest, unfiltered peer challenge that drives better decisions. Every element of how we operate, from how we curate our members to how we design each session, is built to deliver a measurable return on your investment.
We are building the global standard in peer advisory for female business leaders. We’re just getting started.
- 65% increased financial control
- 60% increase in working “on” instead of “in” your business
- 75% increase in reducing loneliness
- 200% growth/ knowledge/ leadership ability
- 133% increase in a positive mindset
Meet our CEO
Samantha built FAB from the first principles of drawing on her own experience as a business leader and the clear gap she idenitified in the market for a rigorous, commercially focused peer advisory model built specifically for female business leaders. Today FAB is the UK’s leading peer advisory organisation of its kind, with members collectively leading some of the most ambitious businesses in the country.
Samantha Addy
Female Advisory Board Founder & CEO
Vision
To build the global gold standard in peer advisory for female business leaders. Expanding FAB’s reach region by region, city by city, until ambitious female business leaders have access to peer intelligence and structured accountability that transforms businesses.
Mission
To build a growing alliance of highly curated peer advisory boards that give female business leaders the structured challenge, commercial insights and accountable peer relationships they need to scale their businesses and lead with authority. To set the standard for what peer advisory looks like – in the UK and beyond.
Our Values
We dream big, deliver on our commitments and find joy in growing personally and professionally.
We are transparent, honest and constructive. We welcome feedback so we can learn and develop.
We respect each other and realise our responsibility to create a more inclusive world of work.
We’re resilient and determined and face our business challenges head-on. We stay strong and don’t give up.
Hear From Our Members
The FAB 5
Commitments
When you join FAB, you devote yourself to five commitments to help you succeed.
FAB sessions are not optional extras in your calendar. They are where the value is created. Every member commits to showing up prepared, fully engaged and ready to contribute. When everyone is present and invested, the quality of challenge in the room is exceptional.
The most valuable conversations in a FAB session are the ones that take courage to start. Members bring their real challenges, the ones they can’t discuss with their team or their board, knowing they will receive direct, honest, impartial input from peers who have no agenda other than your success.
Every FAB session is structured to deliver fresh commercial insight. From peer experience, curated agendas and specialised speakers. Members commit to bringing genuine curiosity to every meeting and to actively implement what they learn into their business.
Accountability is the mechanism that turns insight into action. Your Chair tracks your commitments between sessions; your peers hold you to the standards you set in the room. This structured accountability is one of the most commercial valuable aspects of FAB membership. It is also one of the hardest things to find anywhere else.
The quality of every FAB board depends on every member bringing their full commercial experience to the table. Members are selected not just for where they are in their business journey, but for what they bring to others. The collective intelligence of a well-matched group consistently exceeds what any individual could access alone.
The face of global inequality
growth if we advance
women’s equality.
100-350 companies
are female.
dollar for
female-founded
businesses.
positions in the UK
tech sector are held
by women.
We’re committed
to a
better
world
FAB believes in a world where human beings are seen as equal regardless of one’s gender identity, race, sexual orientation, or disability. But even now, inequality is still prevalent. For years, we’ve fought for senior leadership roles in business. We’ve watched major decisions made on boards with no diversity. It has to change.
FAB provides a safe, secure space for women to learn, grow and share. We’re creating small, incremental breaks to the status quo. Every female leader we empower leads to more women at key decision-making tables, paving the way for future generations and beyond.
We’re committed to ensuring ALL women can reach their full potential through a culture of learning and awareness. Through collective experiences, we’ll overcome anything.